Digital marketing strategy brings real revolutions in the way we develop our business. SMEs are doing everything they can to follow changes in the behavior of their customers. Traditional companies are developing their business model to strengthen their online activity. At the same time, they review their overall marketing strategy.
Their purpose is simple: “to capture a part of the digital market which is only growing.
Do you want to assess your web strategy to develop your business ? Ask for your diagnosis.
Attracting its target clientele on its website makes all the difference with an inactive company online. Getting visitors to your site is the 1 step. Then, they must be transformed into contacts, subscribers, customers. Digital marketing offers you many tools to pick up lead, generate lead and retain your customers. Among the most profitable internet marketing levers
These digital strategies offer companies the best opportunities to grow quickly and sustainably.
Are you wondering concretely why you should invest in your digital marketing ? Here are 9 reasons that show you his interest and why he helps you in the development of your business.
1. Digital marketing strategy makes business accessible to all
Previously, marketing campaigns were reserved for companies with a large advertising budget, for multinationals. Today, digital marketing has redistributed the cards. The company that starts and has few means rivals the biggest. It no longer has any complexes to have and takes its share of the market.
With digital marketing, even an independent who starts his business can set up a simple business process when it was previously impossible. No more need for a call center, you can communicate easily and effectively with several clients, who are sometimes at the end of the world. I experience it every week.
2. Web marketing is more profitable than traditional marketing
SMEs do not always have an unlimited promotional budget. A digital marketing strategy provides them with an extremely profitable marketing channel that offers quick and measurable results. A Gartner report indicates that a large proportion of companies claim to make considerable savings by using web marketing to promote their products and services.
This is the main reason why digital marketing strategy budgets are gradually being transferred to digital. The graph below shows that the cost of leads generated by web marketing actions is much lower than that of traditional media.
3. Digital marketing offers the best conversion rates
The conversion rate is one of the main elements for measuring the interest of web marketing actions. It provides information on the percentage of traffic that is converted into prospects, subscribers, requests for quotes and sales. Traffic acquisition is unnecessary if there is no conversion. This is why we measure the impact of an advertising campaign in a concrete way. This optimizes the conversion rate which today becomes priority n ° 1.
There are marketing and technical tools such as natural referencing, content marketing, social media and emailing. Digital communication allows rapid and effective interaction with a target audience. This produces results far superior to traditional media.
4. Digital communication contributes to income growth
For you and your business, digital communication gets excellent conversion rates that will boost your income. A joint study by Ipsos and Google confirms this. The implementation of a digital communication strategy brings 2.8 times more results than a classic strategy.
This hope of income growth creates 3.3 times more likely to increase its activity. This offers prospects for extension in new markets. Google says the internet is the most powerful growth driver for SMEs.
5. Web marketing makes interaction easier
One reason why digital marketing strategy takes precedence over traditional methods is the ability of its tools to interact in real time with a target audience. He expects a real commitment from a brand, and it can respond to it. The pro activity allowed by internet offers companies the possibility of clearly distinguishing themselves.
A digital marketing agency can understand a lot about your business target. By engaging in dialogue, the web marketing allows you to know your customers’ expectations, their needs and, how to raise awareness to get them to act. This info guides you to offer the best customer experience, develop a real relationship and optimize your loyalty rate. Finally, digital transformation will offer you the opportunity to make them your ambassadors.
6. Remember mobile marketing
Mobile web has become the preferred medium for consumers. Whether you go shopping in town, meet your business team or celebrate your eldest son’s birthday, we always have our smartphone on hand. I admit, even when I run, I tend to take my mobile.
Should your business strategy take into account changes in consumer behavior ?
In addition to off-line advertising, marketing allows you to contact mobile consumers. This offers new growth paths which will only strengthen in the years to come. Mobile marketing is particularly interesting when making purchasing decisions. For example, when I want to make sure I make the right purchase in store, I consult my smartphone. Have you ever done the same thing ?
7. Digital marketing is crucial to your brand strategy
A great power of e-marketing is that of attracting ultra-target traffic. This audience is interested in your content and wants to know more about your business, your products and services. He wants to know more about your notoriety, but above all, he is directly more inclined to take the act of purchase.
Web marketing also plays an important role in your brand image. This will strengthen your relationship and, may transform some customers into real influencers. It goes without saying that these people are the most loyal and interact regularly with your website.
Your brand will thus see its reputation grow. Your customers will speak more easily to those around you. The reputation of your brand content can go viral. This accelerates your growth by offering you opportunities to reach new markets and strengthen your position on your current terrain.
8. Online marketing offers the best KING
KING is return on investment. Digital tools offer a much better KING than traditional communication tools. Traditional marketing is often too expensive for small SMEs. Its results are not always measurable.
On the contrary, a web marketing and referencing agency brings you quantifiable results that will allow you to grow faster and faster. Online marketing gives rise to quickly assessable returns. If you get a new subscriber, a quote request or a purchase, you are immediately aware. Automation marketing will allow you to go even further while reducing your work.
Digital marketing strategy provides you with a continuous stream of qualified traffic which is transformed into lead. The more visibility your business acquires and relevant traffic, the better your KING will be.
9. Social marketing builds trust
Digital marketing is an intelligent use of social media. These give pride of place to consumers who share their experiences. This creates interaction with companies that can benefit from it by establishing strong links with their audiences.
If you read on Facebook that a friend liked, or not, a product he just bought, do you trust him ? Personally, this opinion is essential for me. Many studies show that this is the case for the majority of people.
Social marketing relies heavily on these signals. They serve as real evidence and customer testimony supports the arguments of companies that are today easily questioned. The stronger a social signal, the more confidence it generates.
Conclusion: is digital marketing strategy for you
As you understand, digitization is causing big changes in our economy. It offers great growth opportunities. It also allows the creation of a business at a speed that was not imaginable less than 20 years ago. Do you want to seize these opportunities and develop yourself ?Ask for your diagnosis.
To go further
SEO is a most profitable business strategy. Why ?
It attracts customers who are in direct search of your products and solutions. Tell them about their problem, the results brought, the benefits … They will read you with pleasure and will be more inclined to become customers.
SEO, or natural referencing, is optimizing a site to make it more visible in Google’s results. This takes into account more than 200 criteria. But not everyone has the same value. Respect the main factors 3 and you will have already made great strides. Discover the SEO guide.
Read Also : How Can The SEO Help SMEs To Get Back Into Business?